Web, Mobile & UI/UX

Customer engagement dynamics are ever-changing, change is the only constant. A website is the face of your brand online, a business tool, and the destination to drive critical engagements. A great website can take your business to new heights but on the other hand, a poor site can scare the customers away from your brand. Today’s audiences have a short attention span, you have seconds – maybe milliseconds – to attract visitors & make them stay on your site. At RITS we apply a consumer-centric and data-driven approach to help you stay engaged with your visitors. We build websites that perform, our web design foundations at its core have the principles of strategic planning, compelling visual design, and flawless user experience, to drive excellent results.

Knowing your business is where everything starts. Our process involves discussions with the brand stakeholders, looking into the existing data, & site performance audits. The goal is to gather intelligence on your users at the earliest possible. Other intel gathering techniques may involve surveys, performing user testing, or interviewing customers.

A website strategy is a combination of the proposed structure, content, and features aligned with your business goals. Our team of experienced strategists collaborates with the design team, UI/UX team, and content marketing team to perform a detailed study analyzing Strengths, weaknesses, opportunities & difficulties. Once the study is completed, we share with you a strategy report which acts as a reference document for creating the website.

In this stage, we create the website blueprint, define the technical requirement and site specifications. A structured sitemap is prepared, this shows the tree structure and user flow of the website. Followed by this is the website’s wireframe, these are black and white design templates that depict the webpage’s structure. These website wireframes are based on user research, which will be validated against user feedback to be refined further.

Design is the stage where all things start shaping up. At this stage your involvement becomes decisive, we try to explore various ways of showcasing your brand as we have started getting the idea about brand representation. You may have strict brand guidelines or you may want intervention from us regarding reimagining brand representation, we are open to both ideas. Here you can expect us to deliver you full-coloured mockups of every template, built on wireframes created earlier. We live by today’s website DNA fully and so we design separately for desktop, mobile, and tablet, optimizing every element and interaction for each device.

Our copywriters know how to write precisely and skillfully to capture the attention of the visitor in a jiffy. The skill they apply is to make the story interesting for the viewer and keep the flow of the website ongoing, thus ensuring engagement leading to business. The perspective here should be of a new visitor and make the webpage appealing for the visitor and also the Search Engine Robots. The product features, service offerings, and pitch need to resonate with the design.